Tuesday, November 18, 2014

YES, YOU DO NEED A WEBSITE!!!


Are you wondering if your company needs a website??? Or maybe you are wondering, can a business exist on the web today using just a social media presence and no actual business website? The answer is YES, but it is a big mistake
For building online presence and extending your business reach social media is indeed a powerful tool for marketing. But it doesn’t fill the shoes of a corporate website. Social media should be used only as an inbound marketing strategy. 
Still not convinced??? Well let me tell you five reasons that may make a change in your perception towards having a company website.

1.    Creates Trust 
In the era of booming technologies, 89% of users use the internet to explore information on products, services or companies prior to making a purchase decision. Prospects want to attain as much as information as possible before they take any initiative.  For small and mid-sized companies, reliability and integrity is their foundation. A website is a step towards integrity. The added depth in a website can’t be compared with just a social media presence. A company website also raises the barriers of scammers and fake business pages.

2.    First impression is definitely the last impression 
This is undeniably true in my end and in 90% of the people I know. I generally, don’t go back to those companies who have no proper online presence. Call us judgmental or hypercritical but 65% of users believe that a company can be only trusted if they have a website which is appealing and has all the information required. I am all NO! NO, when it comes to buying or trusting anything online which has no website.
A website is often the welcome door to your business, and also creates an  impression your brand makes on prospects. Your website represents your brand and your company. Would you ever trust a company online who has just a boat presence and promises you a cruise ship??? Think over it...

3.    Own your space, because rentals are pain!!!
Making improvements and changing things according to your convenience is not possible when it comes to social media because you’re just RENTING a space from them, and they have control over your entire move. Having a space of your own, making rules and not following rules made by others and having the complete freedom and control over your actions for your business marketing strategies is what every company wants.  Your company website will let you be the director for all your online marketing requirements.

4.    Navigate your users 
Your  website will have all the information that you want to tell your prospects. Every user wants easy navigation in a company website till their journey ends in your website, at least more than 80% of the users do. An appealing, attractive and distinct website acts as a traffic magnet, giving prospects all the information they want. If your viewers are satisfied then they becomes your customers, after all that is your end goal. Your website will also have clear calls to action when they are ready to go to the next stage of decision making process.

5.    Convert your prospects to leads 
The essence of social media is communication. But, how you communicate is over ruled by social media platform. Your path towards communication with your potential leads maybe bumpy and troublesome if it is just via social media. Whereas, a website allows you to collect information from visitors and choose how you want to communicate with them, whether it’s through e-mail, social media or old fashioned telephone. Personally contacting and showing your company website creates a conception of acceptance in the minds of your visitors.

Think of your online marketing like a cobweb, your strategy should have several spindles that connect back to one hub in the center. Your website will be the hub of your online marketing. It assists as the one stop destination to which you initiate prospects and leads for information and business transactions. Using only social media eliminates the hub, and the web dissolves.
If it is the cost that is holding you back from climbing the stairs of success, then I have the best and the most convenient solution for you which will help you establish your own space from rentals. CLICK HERE if you have changed your perception and want a website for your company.


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